Which Play keywords
you can actually take.

What these reports are

App store optimization research for Google Play, published in full instead of sold. Each issue takes one Play Store category and lists the search terms a small studio can still rank for, naming the app holding each one. Everything is measured against the live store — no estimated volumes, no third-party panel.

How do you find keywords for a Google Play listing?

In this order. Start from phrases the Play Store's own autocomplete offers, which proves a wording is real. Drop anything built from a word only one studio uses, or you are chasing a brand rather than a market. Then — and this is the step most keyword research skips — look at who currently holds the top ten for each survivor, how long they have been there, and whether any of them carries the phrase in its app name. A term with demand you cannot reach is worth nothing. That last step is what Rankgrip scores.

Is there a Google Play keyword search volume tool?

Not an honest one. Google publishes no search volume for Play, so every figure sold as one is inferred from something else — web search data, autocomplete ordering, a panel of installs — and scaled by a constant somebody picked. These reports carry no volume column for that reason, and the full argument is on the Rankgrip page.

What decides where an app ranks in the Play Store?

Nobody outside Google knows the ranking algorithm, and any page claiming otherwise is guessing. What is observable is who ends up in the top ten and what those apps have in common: install scale, how long they have held the slot, and whether the search phrase appears in the app title. Those three are what these reports measure, because they are the ones you can check rather than infer.

How often is this updated?

One Play category a month, covering the month just ended. Every issue keeps the numbers it shipped with, so a score quoted last year still reads the same today.